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Purveyors of The Mustard

Mountains and Mustard

Posted on by zach

This past weekend I climbed the majestic Mt. San Jacinto with two of my closest friends, Joe and Sasha. The hike was 16 miles round trip with 4400′ in elevation gain. It took us just under 10 hours, 5 of which were through 5+ feet of snow. As you may be able to tell from the photo below, we were not outfitted with the most ideal equipage, specifically footwear. Despite our improper gear we pushed on and reached the top just after noon and enjoyed a delicious lunch of turkey sandwiches (with both Champagne Garlic and Hong Kong Habanero on them), trail mix and tangelos. There may or may not have been a flask of bourbon passed around…

I could tell you that while climbing the mountain I thought about the parallels with the challenges of running a business, but that would be a lie. I actually didn’t think about SoNo once while on my hike (except for the moment when I realized I hadn’t been thinking about it). It’s not often that I can mentally separate myself from this business – I’m sure this is the case for any business owner. Finding this space is invaluable. It frees you up to let some of the issues you’re dealing with to work themselves out without your intervention. It also allows you to come back to your innumerable challenges renewed and refreshed.

Now I’m back cranking away and doing the million and one things I wasn’t thinking about at the top of the mountain!

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