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	<title>Sono Trading Company</title>
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	<description>Purveyors of The Mustard</description>
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		<title>Building Strong Relationships</title>
		<link>http://sonotrading.com/building-strong-relationships/</link>
		<comments>http://sonotrading.com/building-strong-relationships/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 18:01:23 +0000</pubDate>
		<dc:creator>zach</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Building Strong Relationships]]></category>
		<category><![CDATA[farmers market]]></category>

		<guid isPermaLink="false">http://sonotrading.com/?p=390</guid>
		<description><![CDATA[I visited the Little Italy Farmers Market (The Mercato) last Saturday to pick up some fruit and vegetables as well as to say hi to some of our old friends from our farmers market days. With the risk of sounding &#8230; <a href="http://sonotrading.com/building-strong-relationships/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Cooking with Mustard, Episode 1</title>
		<link>http://sonotrading.com/cooking-with-mustard-episode-1/</link>
		<comments>http://sonotrading.com/cooking-with-mustard-episode-1/#comments</comments>
		<pubDate>Sat, 17 Dec 2011 04:13:31 +0000</pubDate>
		<dc:creator>zach</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Cooking with Mustard]]></category>
		<category><![CDATA[mustard recipes]]></category>

		<guid isPermaLink="false">http://sonotrading.com/?p=383</guid>
		<description><![CDATA[I just realized that I never posted this video here. We&#8217;ll hopefully be making more of these in the new year, with some special guests to boot!]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Artisanal LA, take 4</title>
		<link>http://sonotrading.com/artisanal-la-take-4/</link>
		<comments>http://sonotrading.com/artisanal-la-take-4/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 07:39:33 +0000</pubDate>
		<dc:creator>zach</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://sonotrading.com/?p=367</guid>
		<description><![CDATA[This past Sunday we participated in yet another of the well attended Artisanal LA food shows in Los Angeles. This one took place at the Pasadena Armory Center for the Arts. We sold quite a bit of mustard (including selling out &#8230; <a href="http://sonotrading.com/artisanal-la-take-4/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Old email</title>
		<link>http://sonotrading.com/old-email/</link>
		<comments>http://sonotrading.com/old-email/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 17:17:29 +0000</pubDate>
		<dc:creator>zach</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://sonotrading.com/?p=345</guid>
		<description><![CDATA[I found this in an old email I wrote a local food writer a while back. I think it expresses the philosophy James and I have towards business. [Note: For a while we had planned to open a deli, but &#8230; <a href="http://sonotrading.com/old-email/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What Makes Our Products Different? (part 3)</title>
		<link>http://sonotrading.com/what-makes-our-products-different-part-3/</link>
		<comments>http://sonotrading.com/what-makes-our-products-different-part-3/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 20:39:09 +0000</pubDate>
		<dc:creator>zach</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://sonotrading.com/?p=351</guid>
		<description><![CDATA[#3: Quality of ingredients. We source amazing ingredients. Mustard Seeds: Our ORGANIC MUSTARD SEEDS come from Saskatchewan, Canada, one of the largest mustard growing regions in the world. We&#8217;ve tasted dozens of samples of mustard seeds and we can for &#8230; <a href="http://sonotrading.com/what-makes-our-products-different-part-3/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What Makes Our Mustards Different? (part 2)</title>
		<link>http://sonotrading.com/what-makes-our-mustards-different-part-2/</link>
		<comments>http://sonotrading.com/what-makes-our-mustards-different-part-2/#comments</comments>
		<pubDate>Sat, 05 Nov 2011 22:42:46 +0000</pubDate>
		<dc:creator>zach</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://sonotrading.com/?p=348</guid>
		<description><![CDATA[#2: We do not use additives of any kind. Much of the packaged food industry uses additives – both artificial and “natural” &#8211; for a variety of reasons. Sometimes to preserve, sometimes to “stretch” the ingredients, and sometimes to influence &#8230; <a href="http://sonotrading.com/what-makes-our-mustards-different-part-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>What Makes Our Mustards Different?</title>
		<link>http://sonotrading.com/what-makes-our-mustards-different/</link>
		<comments>http://sonotrading.com/what-makes-our-mustards-different/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 19:16:38 +0000</pubDate>
		<dc:creator>zach</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://sonotrading.com/?p=340</guid>
		<description><![CDATA[A couple weeks ago on the plane I got to talking with my seat mate. When I told this person what I did for a living, the two inevitable questions came out: &#8220;Why mustard?&#8221; and &#8220;What makes your mustard different?&#8221; &#8230; <a href="http://sonotrading.com/what-makes-our-mustards-different/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>My Barry Sanders Moment</title>
		<link>http://sonotrading.com/my-barry-sanders-moment/</link>
		<comments>http://sonotrading.com/my-barry-sanders-moment/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 05:42:09 +0000</pubDate>
		<dc:creator>zach</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://sonotrading.com/?p=328</guid>
		<description><![CDATA[A couple years ago my good friend Joe made a commitment not to drink alcohol for 1 year. I sat with him and in fact wrote out a contract &#8211; which he signed &#8211; when he made this decision. When &#8230; <a href="http://sonotrading.com/my-barry-sanders-moment/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sonotrading.com/my-barry-sanders-moment/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Stop polishing the rims</title>
		<link>http://sonotrading.com/stop-polishing-the-rims/</link>
		<comments>http://sonotrading.com/stop-polishing-the-rims/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 01:55:10 +0000</pubDate>
		<dc:creator>zach</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://sonotrading.com/?p=288</guid>
		<description><![CDATA[Sometimes I feel like running a business is akin to building a car from the ground up. There are a lot of pieces that must work together for the thing to run smoothly. And it&#8217;s always going to need adjustments &#8230; <a href="http://sonotrading.com/stop-polishing-the-rims/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sonotrading.com/stop-polishing-the-rims/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>No additives, no kidding</title>
		<link>http://sonotrading.com/no-additives-no-kidding/</link>
		<comments>http://sonotrading.com/no-additives-no-kidding/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 23:58:34 +0000</pubDate>
		<dc:creator>zach</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://sonotrading.com/?p=273</guid>
		<description><![CDATA[Wow &#8211; I just realized it&#8217;s been over a month since I&#8217;ve written &#8211; my bad yo (not that anyone reads this). I guess that means I&#8217;ve been busy selling mustard, right? In fact that is what&#8217;s been happening, and &#8230; <a href="http://sonotrading.com/no-additives-no-kidding/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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