Comments for Sono Trading Company http://sonotrading.com Purveyors of The Mustard Tue, 07 Feb 2012 00:41:44 +0000 hourly 1 http://wordpress.org/?v=3.1.3 Comment on What Makes Our Mustards Different? (part 2) by Eileen http://sonotrading.com/what-makes-our-mustards-different-part-2/#comment-810 Eileen Tue, 07 Feb 2012 00:41:44 +0000 http://sonotrading.com/?p=348#comment-810 Hi, just came across your site in my research on artisanal foods in the LA area. FYI - there was a case of someone getting 'popcorn lung' from inhaling microwave popcorn smells daily for years... let's see, http://www.cbsnews.com/stories/2007/09/06/health/main3239379.shtml. Hi, just came across your site in my research on artisanal foods in the LA area. FYI – there was a case of someone getting ‘popcorn lung’ from inhaling microwave popcorn smells daily for years… let’s see, http://www.cbsnews.com/stories/2007/09/06/health/main3239379.shtml.

]]> Comment on What Makes Our Mustards Different? by zach http://sonotrading.com/what-makes-our-mustards-different/#comment-342 zach Sat, 05 Nov 2011 04:21:29 +0000 http://sonotrading.com/?p=340#comment-342 Well said Rob. It's true that from the customer's standpoint this may not be a top priority, but from ours it is. We do use the best quality ingredients (which will be included in a subsequent post), but in defining what makes our mustards different, I feel that the fact that we actually MAKE mustard sets us apart from a large number of mustards on the shelf. Well said Rob. It’s true that from the customer’s standpoint this may not be a top priority, but from ours it is. We do use the best quality ingredients (which will be included in a subsequent post), but in defining what makes our mustards different, I feel that the fact that we actually MAKE mustard sets us apart from a large number of mustards on the shelf.

]]> Comment on What Makes Our Mustards Different? by Rob Humbracht http://sonotrading.com/what-makes-our-mustards-different/#comment-325 Rob Humbracht Wed, 02 Nov 2011 15:56:26 +0000 http://sonotrading.com/?p=340#comment-325 Yes, but why does this matter to the consumer? Why is creating mustard with pre-created mustard not as good as creating it from scratch. Seems to me that reason number 1 should capture something more essential about what you guys do. If what you want to say is, "we use the best quality ingredients," then that makes more sense for why I should a) care about your mustard and b) your mustard is better than the others. Yes, but why does this matter to the consumer? Why is creating mustard with pre-created mustard not as good as creating it from scratch.

Seems to me that reason number 1 should capture something more essential about what you guys do.

If what you want to say is, “we use the best quality ingredients,” then that makes more sense for why I should a) care about your mustard and b) your mustard is better than the others.

]]> Comment on My Barry Sanders Moment by Chassie http://sonotrading.com/my-barry-sanders-moment/#comment-277 Chassie Fri, 21 Oct 2011 15:41:46 +0000 http://sonotrading.com/?p=328#comment-277 This is awesome Zach! We are thrilled to have you on the shelves :) This is awesome Zach! We are thrilled to have you on the shelves :)

]]> Comment on No additives, no kidding by Rob Humbracht http://sonotrading.com/no-additives-no-kidding/#comment-191 Rob Humbracht Thu, 15 Sep 2011 14:39:55 +0000 http://sonotrading.com/?p=273#comment-191 Champagne's not really yellow, either, nor is garlic. If I'm a consumer expecting plain mustard from the grocery store, then yes, I would be expecting yellow mustard. But if it's called "champagne garlic," then no, I'm not. Champagne’s not really yellow, either, nor is garlic. If I’m a consumer expecting plain mustard from the grocery store, then yes, I would be expecting yellow mustard. But if it’s called “champagne garlic,” then no, I’m not.

]]> Comment on Childhood Dreams by Rob Humbracht http://sonotrading.com/childhood-dreams/#comment-154 Rob Humbracht Sat, 30 Jul 2011 15:11:45 +0000 http://sonotrading.com/?p=249#comment-154 Oh, we, the masses will definitely demand The Mustard! Good luck with the sales, Zach! Not an easy task to be sure, but when you believe in your product, it certainly makes things easier. Oh, we, the masses will definitely demand The Mustard!

Good luck with the sales, Zach! Not an easy task to be sure, but when you believe in your product, it certainly makes things easier.

]]> Comment on Childhood Dreams by Carrie Richard http://sonotrading.com/childhood-dreams/#comment-153 Carrie Richard Sat, 30 Jul 2011 02:32:00 +0000 http://sonotrading.com/?p=249#comment-153 Try selling to Maddy's Market in Calabasas...JUST opened and you guys have the type of product right iyo their alley....only one store, not a chain...but seem to be a good egg. Try selling to Maddy’s Market in Calabasas…JUST opened and you guys have the type of product right iyo their alley….only one store, not a chain…but seem to be a good egg.

]]> Comment on Eat Real LA by Jess http://sonotrading.com/eat-real-la/#comment-142 Jess Wed, 20 Jul 2011 20:58:42 +0000 http://sonotrading.com/?p=240#comment-142 Love the shirts!! Love the shirts!!

]]> Comment on Emotional Investment – Good or bad? by Rob Humbracht http://sonotrading.com/emotional-investment-good-or-bad/#comment-137 Rob Humbracht Wed, 06 Jul 2011 13:03:10 +0000 http://sonotrading.com/?p=218#comment-137 Without your emotional investment, no one else would care passionately about your business. If you want to create a boring business that delivers a commodity and makes money, that's fine. But I don't think you want that. You want a remarkable business, and the only way to get there is through caring about it so much that sometimes it hurts. Without your emotional investment, no one else would care passionately about your business. If you want to create a boring business that delivers a commodity and makes money, that’s fine. But I don’t think you want that. You want a remarkable business, and the only way to get there is through caring about it so much that sometimes it hurts.

]]> Comment on How (not) to run a small business by Emotional Investment – Good or bad? | Sono Trading Company http://sonotrading.com/how-not-to-run-a-small-business/#comment-133 Emotional Investment – Good or bad? | Sono Trading Company Fri, 01 Jul 2011 00:42:06 +0000 http://sonotrading.com/?p=80#comment-133 [...] or plan because I want to do it, not because it makes sense. I wrote about this a while back in my How (not) to run a small business [...] [...] or plan because I want to do it, not because it makes sense. I wrote about this a while back in my How (not) to run a small business [...]

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