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Purveyors of The Mustard

Childhood Dreams

Posted on by zach

I remember the day when I was 8 years old sitting on the swings at the park that I knew what I wanted to be when I grew up. I didn’t want to be an astronaut or a fireman like other boys my age – no, I wanted more excitement and thrill. I wanted to be a Roving Mustard Salesman! Ok, maybe that isn’t exactly how it went, but it’s how it is right now. As of Monday this week I became a full-fledged salesman – just me, some mustard and the spirit of Willy Loman out on the road.

James has been super supportive: “Go sell. I’ll take care of everything else.” Which is pretty much how it’s gone thus far. And this is necessary, as we’ve essentially been without revenue for the past 8 months (not including our kickstarter campaign). I’ve done sales one other time (when I was GM for Eclipse Chocolat) and was pretty successful. But now it’s different for some reason. Maybe because it’s my own. It was definitely awesome to make those first couple sales, but I’m also taking the questions and the “No’s” way too personally. Though it all rolls off and I keep making phone calls, keep putting mustard in peoples’ hands (and mouths). I know what I’m doing is right, and I keep pushing forward.

For the three of you who read this, can you do me a solid? The next time you are in Whole Foods, Trader Joes, or any other high end/gourmet grocery store, could you ask if they carry The Mustard by SoNo Trading Co? Maybe adding a little heat from the outside will loosen things up!

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2 Responses to Childhood Dreams

  1. Rob Humbracht says:

    Oh, we, the masses will definitely demand The Mustard!

    Good luck with the sales, Zach! Not an easy task to be sure, but when you believe in your product, it certainly makes things easier.

  2. Carrie Richard says:

    Try selling to Maddy’s Market in Calabasas…JUST opened and you guys have the type of product right iyo their alley….only one store, not a chain…but seem to be a good egg.

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