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Purveyors of The Mustard

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Lifting Weights

Posted on by zach

Sorry to disappoint all of you who hoped to see James pumping iron, but I mean more the metaphorical idea of a weight being lifted off your chest. Yesterday was a whirlwind day. A quick recap: 3:45am wake up, 4:30 … Continue reading

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Kickstarter

Posted on by zach

I’m sitting here at 2 in the morning with my good friend Jason who’s putting the finishing touches on our video for our kickstarter project, which we launched less than two days ago and is already funded for over $3000. … Continue reading

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Mountains and Mustard

Posted on by zach

This past weekend I climbed the majestic Mt. San Jacinto with two of my closest friends, Joe and Sasha. The hike was 16 miles round trip with 4400′ in elevation gain. It took us just under 10 hours, 5 of which … Continue reading

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Brick walls

Posted on by zach

I started a post last week while at SFO airport on my way back from visiting my family for Easter but was not able to finish it before I got on the plane. I was extolling the wonderful benefits of … Continue reading

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Artisanal LA with a Vengeance

Posted on by zach

The third installment of the wonderfully produced events known as Artisanal LA was another great success! We sold everything we brought, less 15 jars. We even had a number of Angeleno fans show up to restock with mustard! It had … Continue reading

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O Mustard Seed, Mustard Seed, wherefore art thou Mustard Seed?

Posted on by zach

Well, as I started writing this post, we were still uncertain as to the time frame of our delivery of organic mustard seed to make our first batch of mustard set up for wholesale. Low and behold, we just got … Continue reading

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SoNo is no more.

Posted on by zach

Well, not exactly. But I do have some unexpected news to report: I never thought I would be saying this, but, James has left in a coup and started his own company – a KETCHUP company – GoHi Trading Company. … Continue reading

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What do YOU do?

Posted on by zach

I used to dread having to answer this question. Too often this is the default question people ask when put in a social situation with folks they don’t know. I dreaded it because it usually led to a forced, awkward conversation, … Continue reading

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Honesty

Posted on by zach

After my last post, openly (even brazenly) admitting to a few of the mistakes we’ve made in the last year, I received a number of comments showing support for both our business and for us personally. I cannot tell you how wonderful … Continue reading

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How (not) to run a small business

Posted on by zach

Good times. The last year plus has been quite the ride. James and I spent the better part of last year at farmers markets selling our mustards (and sandwiches, pickles, and a few other odds and ends), in addition to … Continue reading

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