Sono Trading Companysmall-logo-bw

Purveyors of The Mustard

Category Archives: Uncategorized

← Older posts Newer posts →

The coolest job in the world

Posted on August 5, 2011 by zach

Part of my (new) job as a roving mustard salesman requires me to visit the most amazing shops. This past Wednesday I roved North County (for those of you outside of SD, that’s how we refer to areas north of … Continue reading →

Posted in Uncategorized | Leave a comment

Childhood Dreams

Posted on July 30, 2011 by zach

I remember the day when I was 8 years old sitting on the swings at the park that I knew what I wanted to be when I grew up. I didn’t want to be an astronaut or a fireman like … Continue reading →

Posted in Uncategorized | 2 Comments

Eat Real LA

Posted on July 20, 2011 by zach

Wow. What an event! This past weekend James and I drove up to LA despite Carmageddon weekend to sell some mustard at Eat Real LA. It was full of fellow artisan food makers, food nerds and a crew of amazing … Continue reading →

Posted in Uncategorized | 1 Comment

Cool Mustard stuff

Posted on July 8, 2011 by zach

I found this bottle in a thrift shop in Phoenix a couple of weeks ago and had to have it, for obvious reasons. I just love this guy’s enthusiasm! For conversation’s sake, let’s call him “Barry”. Barry is eating his … Continue reading →

Posted in Uncategorized | Leave a comment

Emotional Investment – Good or bad?

Posted on July 1, 2011 by zach

I was having a conversation with someone the other day, telling him about our business and how we got to where we are. And during that discussion I realized that my emotional investment in this business is both my biggest … Continue reading →

Posted in Uncategorized | 1 Comment

All Green Lights

Posted on June 22, 2011 by zach

I drove to my friend’s house the other day, and as I approached every intersection the light magically turned green – I didn’t have to stop once. It seemed appropriate as it feels like many pieces of our business are … Continue reading →

Posted in Uncategorized | 2 Comments

1 hr to go

Posted on June 10, 2011 by zach

Our kickstarter project, launched 29 days + 23 hours ago, is one hour from wrapping up. When we set our initial goal of $4000 thinking that it seemed like a doable amount and that we might even be able to … Continue reading →

Posted in Uncategorized | 2 Comments

Beer drinking vs. Goal setting

Posted on June 1, 2011 by zach

This is truly an unfair battle. Goal setting is an uncertain, esoteric, and often anxiety inducing task, while beer drinking is a very defined, goal oriented and relaxing project, if you will. Yesterday I charged myself with the intention to … Continue reading →

Posted in Uncategorized | Leave a comment

Solutions Not Problems

Posted on May 27, 2011 by zach

I went to a seminar the other day hosted by a fellow named Aaron Keith. I’ve attended one other of his seminars before, and both times I have come away with a very positive outlook on my business. That’t not … Continue reading →

Posted in Uncategorized | Leave a comment

Mustard Party!

Posted on May 25, 2011 by zach

What’s a Mustard Party? I’m still trying to figure that one out, but regardless we had a blast! We celebrated our kickstarter campaign at The Station Tavern last Friday night. Thanks so much to Sam and the rest of the … Continue reading →

Posted in Uncategorized | Leave a comment ← Older posts Newer posts →