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Mustard and Assorted Goodness

Beer drinking vs. Goal setting

Posted on by zach

This is truly an unfair battle. Goal setting is an uncertain, esoteric, and often anxiety inducing task, while beer drinking is a very defined, goal oriented and relaxing project, if you will. Yesterday I charged myself with the intention to sit down every day for the next two weeks to write out my goals – life, business, you name it. Spend everyday editing, changing, shifting those goals so at the end of two weeks I will have honed my general and possibly superficial goals down to more specific and deeper meaning goals.

On Friday, since it was so nice out, I planned to go to the park and sit there for an hour writing out these goals. But instead I started to fill in my time with other, more menial tasks in a passive avoidance of this goal setting session. Was it fear of the uncertainty that stopped me? Very possibly.

After finishing said tasks I had the opportunity to engage in my goal setting venture. But, and this is a big, ghetto-style ‘but’, our new office is right next to a the newly located Mission Brewery. I happened to be leaving the office and thought, “Boy, this would be a good time to stop by and meet our new neighbors.” A tasting flight + one beer later, I had exhausted my time window to go set those goals as I had to meet some friends for dinner. Beer drinking wins again.

What is it that keeps me from spending the time to set goals? (besides beer) It’s a very¬†subconscious thing, but I have become quite the master at this. Let’s see how this week goes…

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